Profile

BMRS Asia was founded in Bangkok in 2004, by British and Thai partners who were experienced research professionals and had worked for many years with two of the Top 5 global research firms in Bangkok. Our research team has gained experience from markets around Asia as well as in Europe. In 2010 we opened our 2nd full-service research office in Phnom Penh, Cambodia, together with local partners experienced in marketing research and consulting.

Business & Marketing Research Solutions (BMRS) Asia was founded in 2004 in Thailand, with an operational presence in Cambodia since 2008. Our new office officially opened in Phnom Penh in 2010. We have a strong team of consultants who specialise in both commercial and social research. Using both traditional and proprietary research techniques, we assist both global and local clients to gain insight and find innovative solutions to their organizational challenges.

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Companies that use research that has not been designed by a professional and experienced team will run the risk of investing resources into areas that may not benefit them and that may actually cause damage to their business. As a professional market research company, we believe there are many good reasons that Clients should (and do) use our services.

We proactively bring to the table our own points of view and do not only rely on the specific inputs that we get from a marketing team. We will provide Clients with full information so they understand the pros and cons of any project and any methodology that we use.

We take ownership of the project and steer the project on the right course in a professional manner. We are open-minded and not afraid to challenge traditional thinking when we feel it is appropriate. And when it comes to the results of a project, we don't just tell you what you want to hear-we tell our Clients the reality without dressing it up or omitting any details that may be relevant to their business decisions.

Our team has a proven track record of research with the world's largest companies through direct work experience with the world? Largest marketing research companies. Our founding partners and research directors all previously worked at director level within companies such as TNS Global. This means that we know how to design professional marketing research studies and we know how to use the most appropriate statistical analysis to deliver the correct insights for Clients. Add to this our direct working experience across a wide range of industries and functions, we are in an ideal position to understand and empathise with any business issue and challenge our Clients may face.

Our research directors have extensive knowledge of both the Thai and Cambodian markets and of other markets around Asia and the West. Our expat directors have been living in Asia Pacific for a minimum of 15 years each and are able to communicate and understand the local culture and language.

This is a critical point, especially for our overseas Clients who often wish to communicate directly with an expat but who need to be assured that their contact has sufficient local knowledge. In addition, knowledge of different developed overseas markets and industries enables BMRS Asia to draw on previous experience and apply it to the local developing marketplace when appropriate.

Trust & Confidentiality is a very important aspect of conducting any market research within Asia. Our Clients entrust to BMRS Asia some of their most commercially sensitive materials and ideas, and one of the key reasons for our continued growth is our professional and honest approach. We guarantee to our Clients that any and all information that we are privy to will be kept confidential at all times - before, during and after a project. Our Clients will never find that the results of their research project end up being used (or sold) for any other purpose or to any other third party. In addition, we are members of ESOMAR and adhere to the ESOMAR code of conduct for both Clients and interviewees that governs marketing research companies worldwide.

The fact that we have formed our own successful company, means we have the necessary drive and desire to be successful. And we can only do that if our Clients and partners enjoy success also. We are dedicated to adding value to our Clients through our research reports. When we work on a Client's project, we bring to the table the same entrepreneurial spirit that made our own business so successful. We are owners in our own company, and not just employees - so the success of each and every project is of utmost importance to us. Clients are our biggest asset - and we never forget this.

Whilst location, may be true for real estate detail, is a must for research. From translations and choosing the best sampling method through to interviewing and data entry, attention to detail is the backbone of any successful research project. We strive to ensure that our Clients have the full picture and the right information before and during a project to avoid any surprises at a later stage. And we instill a sense of accountability into each and every team member at BMRS Asia, which translates into responsible project management and implementation.

Results of any market research survey are only as good as the interviewing and data analysis processes. Our experienced interviewing teams possess the ability and integrity to deliver quality and reliable interviewing for either B2C or B2B surveys. We do not outsource our fieldwork to another company and maintain a successful training programme for our interviewers that ensures quality and long-term loyalty to our company, which ultimately benefits our Clients. We have separate teams of QC staff who provide additional checks on each interviewers questionnaires - checks for both logic and quality of interviews. And we use professional data processing software to ensure that responses from questionnaires are accurately entered and analysed, reducing the opportunity for errors during this stage.

Only interested, experienced researchers with a passion and dedication to explore the local market place with renewed interest for each and every project can provide the right insights for a Client. We believe we have a team that can make the difference. Although we have the research tools to help us, we use these tools to sharpen our analysis, they do not replace our own thinking. At the end of the day, it is the people who count the most - and the people at BMRS Asia are the reason why our Clients continue to use us. And we like to think that we share the same passion as our Clients do when faced with business issues for which they need a market research solution.